By following these suggestions, you will see how your website ranking will reach the very top of the search engine results.
1. Publish Content That is Relevant
The number one driver of search engine rankings in quality content, nothing can take the place of great content. Site traffic is increased with quality content that is specifically created for your target audience, this improves the authority and relevance of your site.
Each page should have its own keyword phrase. Consider the ways in which your reader may search for that specific page, for example “best applied physics program,” mechanical engineering in Michigan,” or “Michigan Tech degrees.” Then throughout the page, repeat the phrase several times — a couple of times in the opening as well as the closing paragraphs, and a through the remaining content, two to four times more.
Always remember to use italics, bold, heading tags as well as other emphasis tags so that the highlight keyword phrases, however, do not go overboard. Good writing should never be sacrificed for SEO. The best pages are created with the user in mind, not the search engine.
2. Regularly Update Your Content
As you have probably noticed, we have strong feelings about content, as do search engines. Content that is regularly updated is seen as one of the best indicators of the relevancy of a site, so make sure things are always fresh.
As your website is designed, every page contains a space to insert metadata, or information regarding your page content right between thetags. IF your site is CMS, this data will have been pre-populated for you by the UMC team:
What title metadata is responsible for the page titles which are displayed at the very top of a browser window. When it comes to your page, this is the most important metadata. If you have a CMS website, an automated system has been developed for creating each web page’s meta title.
The textual description which every browser uses on a page search return is description metadata. You can view this as a site´s window display — a description that is appealing and compact as to what the content is, this is to encourage visitors to enter.
The search phrases which people who want to find your page type is the keyword metadata. It is important to include a variety of phrases. That being said, avoid being greedy: if you have an excessive list, the data may be completely ignored by the browser. As a rule of thumb, try to stay around six to eight phrases and each phrased should consist of one to four words. “Computer science degree is a great example of this.
4. Have a Site that is Link-worthy
Focus on developing links that are relevant within the text. Try writing out the destination, as opposed to having “click here” links. Beyond the attached URL, there is no search engine value to “click here,” “Michigan Tech Enterprise Program,” on the other hand is packed with keywords which that will enhance your search engine ranking and in the process the ranking of the paged you are linking to.
5. Use Alt Tags
Your visual and media should always be described with the use of alt tags, you could also opt for alternative text descriptions. These allow a search engine to do something crucial, locate your page — this is very important for those using text-only browsers.